

Pahadi
Branding & Packaging
PAHADI, the People's Association in the Himalayas for Development Initiatives, is a brand that aims to create a mindful community of organic consumers. At the heart of the brand lies a true commitment to freedom and authenticity, while remaining grounded in nature and its preservation.
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PAHADI works across educating and training local farmers about ancient farming techniques, forest foraging and how to live in harmony with nature. The logo draws inspiration from the three elements of nature; water, earth & air. It is designed to be striking & simple, a symbol that would evoke a sense of harmony & balance.
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To complement their mission, the packaging is carefully designed to showcase their locally-sourced 'atta', grains, and indigenous produce from the mountains. It is seasonal and hand-packed locally thus making it sustainable and eco-friendly.







