Framework is an Architecture centric weekly magazine.
The name represents a 'basic structure underlying a system or a concept' which correlates with architecture and would be adaptable to other areas of art and design if the brand was to venture further.
The Logo :
It is a typographic play with the two letters that make up the word 'Framework', F& W. The logo derives its inspiration from the look of a blueprint or a flatlay of an architectural structure about to be built, which represents the word aptly.
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The Form:
The absence of a 'fill' colour, and only thick strokes makes the logo adaptable to any background/image and allows more usage of the logo into the cover design.It contributes to the look of it being an outline of a structure to be built.
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The typeface used is Roboto, which speaks 'modern yet approachable', it has clean geometric lines which assists the 'architectural' look but the nature of the typeface is yet emotional.
Trending cover story : The sale of the Chrysler Building
Representing the sale of the Chrysler Building in an ironic form, to portray the ridicule of an iconic structure being up for sale for anyone to buy.
Inside Pages
More Editorial Design;
Pages of a Theatre Tabloid using only monochrome colours