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The World of Moonray

Motion Graphics, Building Brand & Visual Language for Launch Campaign, Art Direction for Stop-Motion Shoot

Moonray is a luxury ready-to-wear brand, each moonray piece is ethically hand-crafted by Chankaya’s master-artisans from the finest materials, always consciously sourced— including hemp, organic cotton and jersey, raw denim, forest-certified viscose, recycled threads, and vegan leather made from cacti.

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The brand prides itself on its commitment to ethical practices, using sustainable materials and minimizing its environmental impact. To embody this philosphy, a visual language was created that is nature-driven but also reflects the playful sensibility of their pieces. A launch campaign through collages & Stop Motion photography that reinforces the beauty of the natural world as well as their distinctive aesthetic. 

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