Paradox of Choice
Editorial
An 42-page editorial report based on a 21st century problem, the paradox of choice, the idea that a large amount of choice is commonly associated with welfare and freedom but too much choice causes the feeling of less happiness and less satisfaction. The design and typography play with the idea of overcrowding and Brutalism.
Index Page
The reader can pick which subsection they wish to read breaking the fourth wall. Each subsection highlights a paradox an area of society.
Subsection Headers - Identity, Health, Off the Shelf, Dating
Book Cover & inner spread
Inner spreads
Inner spreads shown in the book hand-stitched by me in a 2-saddle stitch
Book Jacket & Cover
'Choice raised to infinity' book title written in bold on the book jacket and is laser cut to reveal the inside book.
The inside book cover is a plethora of sticky notes representing the idea of numerous choices in our everyday life and sets the tone for the rest of the book layouts.